Background:

  • The X-Tramp is a new kids sports toy that helps the user develop their ‘skateboard tricks on the safety of a trampoline (better than concrete)
  • A perfect Christmas Gift for the hard to buy audience boys aged 5 – 14
  • Pricing: $39.95

Objectives: Through relevant, engaging content the main objective was to drive sales of the X-Tramp (500 -800 units) via the e-commerce site and drive urgency through the fast delivery in time for Christmas

Strategy: Appoint a diverse range of influencers to reach two different target markets; Boys 5-14 & mothers of boys who remain as the key purchaser. Utilising their network to engage with content that resonated & help drive the purchasing decision.

Platforms: Led by Video, Blog, YouTube, Snapchat and shared with other key social platforms

Results:

  • Sold 500 X-Tramps during the Christmas season
  • Over 67,000 Youtube Views
  • 75,131 Video Viewers
  • 90,000 Tweets
  • Over 31,000 Snapchats
  • Overall engagement was over 3 mins (benchmark is 2:10mins*)

Content Creators

Paging Fun Mums

Woogsworld

MRSWOOG2

Alex Hayes

Watch from 2:20mins

Jacko Brazier

Watch from 8:00mins